HALIBUT®- The brand’s history

1950 – LAUNCHING OF HALIBUT® OINTMENT

Halibut Pomada

HALIBUT®, a medicinal product not subject to medical prescription, was launched in Portugal in 1950 by Laboratórios Andrómaco (Andromachus Laboratories), a company founded in Spain in the 1920s.

As a curious bit of trivia, it is worth mentioning the close association between the name Andromachus and the medical sciences. Andromachus, who was physician to Roman emperor Nero, was so remarkable that he became the first person upon whom the title of “Archiater”, i.e., “Chief Physician”, is known to have been bestowed.

Nowadays, the HALIBUT® brand belongs to the MEDINFAR Group, a solid pharmaceutical company founded in 1970 and exclusively owned by Portuguese shareholders. Owing to an intelligent strategy, the Group has been able to achieve considerable, sustained growth over its 40 years of existence, counting the acquisition of the HALIBUT® brand amongst its numerous accomplishments.

Owing to its competence in the production, marketing and promotion of medicinal and other healthcare products, in strict compliance with Ethical Principles and Good Promotional Practice, the MEDINFAR Group has achieved wide recognition in the pharmaceutical sector. The Group’s experience, allied to the advanced technology on which it relies, has largely contributed to its credibility and strong reputation among its customers.

A Brand focused on its Customers

More than 60 years of success and market leadership can only be achieved by constantly focusing on product quality and attempting to meet customer expectations.

A Formulation and a Name

The HALIBUT® brand has never stopped growing since its launch, more than 60 years ago. Clearly leading the healing product market, HALIBUT® Ointment contains Zinc Oxide as its active substance. Due to its debriding, anti-infective, anti-inflammatory and epithelialisation-promoting actions, zinc oxide is widely used as a protective, soothing, astringent and antiseptic agent.

HALIBUT® owes its name to its composition. Halibut is a flat fish with a curious appearance, sporting a grey eye on one side and a white, blind eye on the other. However, halibut hides a valuable liver oil under its unusual guise. Rich in vitamins A and D, halibut liver oil has long been used in pharmaceutical preparations.

Although the formulation has changed over time, the brand name has been kept as a tribute to its origin.

Leadership and Innovation

Despite changing with costumer needs and expectations, HALIBUT® Ointment has always been a safe, effective product. This is why HALIBUT® Ointment can be found in so many homes and is a leading product when it comes to protecting and treating the delicate skin of babies and their families.

1997 – GREAT CHANGES

  1. A new 100 g pack was launched, to be marketed alongside the 50 g pack.
  2. A practical, easier to use, innovative flip-top lid was introduced, giving the product an advantage over its main competitors.
  3. 1,000,000 units sold – a milestone reached for the first time!

2003 – NEW PACKAGING, NEW IMAGE

The traditional aluminium packaging was replaced with modern, innovative polyfoil packaging.

Modern graphics were introduced for a more attractive image.


The company celebrated the 50th anniversary of HALIBUT® Ointment with its customers through the pioneering, innovative launch of the polyfoil packaging.

Attentive to market changes and consumer expectations, the brand continued to grow and embrace innovation in the ensuing years. Aware that consumers perceived HALIBUT® as much more than “a cream for the baby’s bottom”, the company launched the HALIBUT Derma® range, which includes specific products that repair, protect and clean the skin of babies, children and adults.

Nowadays, the brand remains attentive to customer needs and expectations. It is our ambition to continue to grow and turn HALIBUT® into a reference brand in skin repair, protection, hygiene and treatment.

As a leading brand, we are aware that we owe our success largely to the advice provided by physicians, pharmacists, nurses and other healthcare professionals. Therefore, HALIBUT® seeks to work with these professionals on a daily basis, by listening to their opinions and needs.

DISCOVER OUR
RANGE OF PRODUCTS
Halibut

HALIBUT Derma® Linimento | Halibut Derma®

LINIMENTO

cleansing of every change of the diaper

HALIBUT Derma® Nappy changing Cream

NAPPY CHANGE
CREAM

moisturisation and prevention of nappy rash

HALIBUT Derma® Body Lotion

BODY LOTION

daily moisturisation of the baby’s skin

HALIBUT Derma® Bath Gel

BATH GEL

gentle cleansing of the baby’s skin

HALIBUT Derma® Anti-Stretch Marks

ANTI-STRETCH
MARKS CREAM

prevention and reduction of stretch marks

HALIBUT Derma® Plus Spray

PLUS SPRAY

skin repair and care

HALIBUT Derma® Plus Cream

PLUS CREAM

skin repair and care

  • BABY
  • MOTHER
  • FAMILY
Medinfar

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HALIBUT® Ointment is a medicinal product with remarkable tissue regenerating properties. Owing to its active substance, Zinc Oxide, this product also has protective, soothing, astringent and antiseptic actions. HALIBUT® Ointment is available in 30, 50 and 100 g tubes. Therapeutic indications: Due to its soothing, healing and regenerating actions, HALIBUT® Ointment is indicated in the treatment of irritant diaper dermatitis (nappy rash), first-degree burns and superficial wounds. Contra-indications: Do not use HALIBUT® Ointment if you are allergic (hypersensitive) to zinc oxide or any of the other ingredients of HALIBUT® Ointment. Posology and method of administration: In cases of irritated, intact skin, apply a sufficient amount of ointment to cover the affected area and massage gently. These cases include irritant diaper dermatitis (nappy rash) and irritation caused by prolonged exposure to sunlight. Apply the ointment several times a day. Superficial wounds may be covered with a dressing or gauze to which the ointment has been previously applied. Change the dressing daily. HALIBUT® Ointment is a medicinal product not subject to medical prescription. Read the information leaflet carefully and ask your doctor or pharmacist for advice if you have any further questions. Talk to your doctor if symptoms persist.